Novikov Asian Restaurant, London Review

Located in the heart of London's Mayfair, Novikov Asian Restaurant is a beacon of culinary excellence that has been captivating diners for over a decade. The Novikov brand, helmed by legendary Russian restaurateur Arkady Novikov, opened its doors in 2011, marking its first overseas venture. It continues to impress with its masterful fusion of Chinese and Pan Asian flavours.

One of the standout features of the Novikov Asian Restaurant is its open kitchen, which beckons diners with a stunning display of seafood and vegetables. This design choice creates an atmosphere reminiscent of an Asian food market, where the hustle and bustle of the kitchen adds to the overall dining experience. The transparency of the kitchen also allows patrons to witness the meticulous craftsmanship that goes into their dishes.

As you step inside, the ambiance exudes both warmth and excitement, perfectly balanced to let the food take centre stage. The contemporary design of the restaurant features sleek, minimalist decor with a touch of Asian inspiration. Soft lighting, tasteful Asian-inspired art, and an elegant colour palette create an atmosphere that is conducive to both intimate dinners and celebratory gatherings.

"Novikov Asian Restaurant is a testament to the transcendent power of food and its ability to create unforgettable memories."

The Novikov Asian Restaurant is complemented by its Italian counterpart, which can be found on the lower level, offering diners a choice between two distinct culinary experiences under one roof. This unique dual-concept arrangement allows guests to indulge in a diverse range of menus, catering to different tastes and preferences.

The menu at Novikov Asian Restaurant is a testament to the culinary creativity that Novikov is known for. Drawing inspiration from Chinese and Pan Asian cuisine, the dishes are a fusion of novel flavours and texture combinations. The menu is extensive, featuring an array of appetisers, sushi, sashimi, dim sum, robata, and of course fresh seafood, ensuring that there's something for everyone.

Before diving into our dining experience, we decided to kick things off with a round of cocktails. My partner opted for a Vodka Martini with a Twist, a classic choice with a contemporary twist. The cocktail was expertly crafted, featuring premium vodka infused with a hint of citrus and a carefully curated garnish, resulting in a delightful and refreshing libation.

I, on the other hand, chose the Caliente, a cocktail crafted with Don Julio Blanco Tequila, Ginger Liqueur, Lime Juice, Agave syrup, Fresh Basil, and Jalape�o. This concoction was a symphony of flavours, combining the earthiness of tequila with the zing of ginger and lime, all while the subtle heat of the jalape�o and the herbal notes of fresh basil danced on the palate. It was a perfect representation of the restaurant's commitment to innovation and culinary artistry.

As we perused the menu, we were spoiled for choice, as the variety of options was truly impressive. For our first course, we decided to delve into the world of sushi with California Sushi Rolls. These rolls were a delectable combination of crab, avocado, and cucumber, all wrapped in nori and rice. The freshness of the ingredients shone through, and the delicate balance of flavours made for a perfect start to our culinary journey.

We also ordered the Seared Salmon Avocado Sushi Rolls, which featured perfectly seared salmon and avocado atop a bed of sushi rice. The searing imparted a delightful smokiness to the salmon, creating a harmonious contrast with the avocado. Each bite was a testament to the chef's precision and the restaurant's commitment to quality.

Having a front-row seat to the impressive fresh seafood market display, we couldn't resist the allure of ordering a whole Seabass and a whole Lobster, both of which prepared to our preferences � steamed, in a wok, or grilled. We decided to have ours grilled. The presentation was nothing short of stunning. The dishes arrived on a massive platter masterfully prepared for two, with the seasonal vegetables artfully arranged across the platter. The Seabass and Lobster were cooked to perfection, boasting a smoky char and a tantalising aroma. The tender, flaky flesh of the fish and the succulent lobster meat were a testament to the skill of the chefs.

To complement our sumptuous feast, we consulted the knowledgeable sommelier, who recommended a fine bottle of 2019 Diego Conterno Ferrione Barbera d'Alba Piedmont. The wine was an exquisite match for our seafood choices, with its fruity notes and subtle tannins providing the perfect accompaniment to the flavours of our meal.

As we savoured every morsel, we couldn't help but be enchanted by the culinary journey we had embarked upon at Novikov Asian Restaurant. The exquisite presentation, the unparalleled quality of ingredients, and the innovative flavours showcased the restaurant's commitment to delivering a memorable dining experience.

Regrettably, after our impressive feast, we found ourselves unable to partake in the desserts on offer, for fear of overindulging. However, this only leaves us with a reason to return to Novikov Asian Restaurant in the future and explore the sweet delights that await.

Novikov Asian Restaurant continues to uphold the high standards of the Novikov brand, delivering a dining experience that is a true culinary journey. From its stunning open kitchen to its well-crafted cocktails and innovative menu, this restaurant is a testament to the dedication and artistry of the Novikov team. Whether you're a seasoned fan or a newcomer to the Novikov experience, a visit to this Asian culinary haven is bound to leave a lasting impression and a craving for more. Novikov Asian Restaurant is a testament to the transcendent power of food and its ability to create unforgettable memories.