The Seven Sins of Luca Maggiora |
Founder of Project Club London & Los Angeles |
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Clubs, restaurants, fashion lines and health food... Lifestyle entrepreneur Luca Maggiora, from Turin, Italy made the journey to London 8 years ago, in May of 2006 taking the London scene by storm.
Turning his hand from his career in banking and finance to night life, Luca opened Maddox in London in 2007 and followed this as an owner and partner of Mayfair club, Luxx. Luca became a very prominent character on London’s night life scene and was involved in the execution of some of the biggest and best parties around from London to Cannes to Ibiza to Miami and also on his own turf of Milan.
Later leaving his work with Luxx, Luca created Project with friend Jordan Rocca & Mounir Badaan, the venue brings a whole new experience to the London clubbing scene.
Not restricted to night life and music, Luca founded B-Soho, a traditional Neapolitan pizzeria and cocktail bar in the heart of London’s Soho district which offers not only quality Italian food but also live music throughout the week all bundled together to create an authentic yet relaxed experience for every customer. |
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| Wrath - What makes you angry about the hospitality industry?
People that talk but don't do anything. The hospitality industry is full of people that make promises without being able to achieve them.
Greed - If all your food fantasies came true what would be on your Plate?
I am Italian and a simple guy, give me Pasta every day and I am a happy man.
Sloth - What do you do to unwind?
I am huge movie fan. Give me a great movie to watch and my brain will switch off for hours.
Pride - What are you most proud of?
I am most proud of one side of my character: being focused. As Hannibal wrote "Aut viam inveniam aug facial". Translation "I shall either find a way or I make one".
Lust - Is there anything that you are still lusting to achieve?
I've only just started, there are many things I am still lusting to achieve.
Envy - who are you most envious of?
Envy is not a word in my dictionary. The success of other people just pushes me to do more and be better.
Gluttony - have you ever over indulged?
Yes, Cigarettes...Unfortunately
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| We put the spotlight on the industry's most recognisable faces in our new interview segment "Seven Sins". If you want to know what inspires the industry's movers and shakers or what your favourite food loving celebrity likes to indulge in then you'll find it in their Seven Sins. |
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