The Dorchester Collection, the infamous luxury hotel operator, needs absolutely no introduction. As firm favourite of The Critics Guide, it’s safe to say that the Dorchester Collection consistently surpasses our expectations.
Owned by the Brunei Investment Agency, an arm of the Ministry of Finance of Brunei, in total, the Dorchester Collection owns and managed 10 luxury five-star hotels; The Dorchester, London; The Beverley Hills Hotel, Beverley Hills; Hôtel Plaza Athénée, Paris; Le Meurice, Paris; Hotel Principe di Savoia, Milan; Hotel Bel-Air, Los Angeles; Cowarth Park, Ascot; 45 Park Lane, London; Le Richemond, Geneva; and Hotel Eden, Rome.
"The high standard of quality service they are renowned for shines through each and every time."
Being at the forefront of luxury hospitality throughout Europe and the USA, the Dorchester Collection hotels work in symbiosis with the culture of each one’s destination. The individuality of each of the hotels reflects the Dorchester Collection’s innovation, whilst the high standard of customer service they are renowned for shines through at each and every venue.
In contrast to a lot of other luxury brands, the Dorchester Collection’s impressive portfolio of hotels are owned by the company, allowing for their high service standards to be maintained throughout. This level of service is what truly makes the brand, and for us, the experience of staying at one of their hotels.
For us, aside from their outstanding customer service, the next best thing about the Dorchester Collection is consistently their food offering. Some of the hotels boast affiliations with celebrity chefs – for example, Wolfgang Puck at the Bel-Air – however; we know endorsements are not the be all and end all. In fact, independently, each hotel in the Dorchester Collection is as good as the last in terms of its cuisine (celebrity chef, or no celebrity chef), and so it is of no surprise to us that a celebrity chef would want to be affiliated with a brand of such utmost reputation.
As well as the Dorchester Collection’s hotels, the group also awards an annual Fashion Prize, which awards £30,000 to up and coming fashion designers. The fashion capitals the Dorchester Collection hotels inhabit inspired this initiative, which is judged by a panel of celebrity experts. This is a relatively new and exciting addition to the Dorchester Collection’s offering, and one that has received a wealth of media attention.
It can be said, however, that a true luxury hotel operator cannot be judged on their PR and marketing efforts alone. In fact, it takes more than words and brochures to make a brand a luxury brand, and that is something that the Dorchester Collections evidently understands. Their attention to detail is second-to-none, nothing is too much trouble for their staff and everything they offer is of an outstandingly high standard. They cut no corners nor leave any stone unturned when it comes to their offering, and it doesn’t go unnoticed, especially by us.
It’s clear to us why the Dorchester Collection has such a high return customer base, as they offer luxury hospitality at its finest. We find ourselves constantly recommending the Dorchester Collection to anyone who will listen and know that as soon as that person enters one of their hotels, our recommendation will be reinforced, and their expectations surpassed. You simply cannot say that about just any brand.
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