The Seven Sins of Rupert Shreeve - Design Director, Bennett Winch
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    The Seven Sins of Rupert Shreeve

    Design Director, Bennett Winch
    Rupert Shreeve
    Rupert Shreeve is a multidisciplinary designer who has held positions in some of the UKís most prestigious design consultancies, set up his own agency and led projects for global brands including Coca-Cola, Volkswagen and British Airways. He is also credited with IF, Red Dot and IDSA awards.

    Before joining Bennett Winch in the position of Creative Director in 2014, he re-branded the UKís largest post production house, designed fine fragrance ranges for Ted Baker and Orla Kiely, created a new product portfolio of consumer electronics for ghd and launched a number of new Leisure, FMCG and Fashion brands.
    Wrath - What makes you angry about the†hospitality†industry?
    Rupert Shreeve Seven Sins
    Anything lazy or unoriginal. If the sole purpose of hospitality is to create unique and memorable experiences it blows my mind that anyone in it would ever become complacent. Too often the more expensive and elite a place is, the more disingenuous and stand-offish the staff become, then you just end up with a room full of people resenting the tenner they just spent on an olive.
    Greed - If all your travel fantasies came true where would we find you?
    Rupert Shreeve Seven Sins
    On an island in the Oslo fjords fishing for mackerel. I go there every year with my two best mates and I love it. The simple goal is to catch enough food and never let the fire die.
    Sloth - What do you do to unwind?
    Rupert Shreeve Seven Sins
    I play the drums. It must be the most cathartic thing you can do. I find it all consuming, my mind is completely clear and my body is completely occupied.
    Pride - What are you most proud of?
    Rupert Shreeve Seven Sins
    My daughter. Iíve spent my life designing things but nothing any human can ever consciously construct comes anywhere close to pro-creation, itís completely incredible.
    Lust - Is there anything that you are still lusting to achieve?
    Rupert Shreeve Seven Sins
    Iíd like to play the pyramid stage at Glastonbury one year, and play it well, not a nervy big stage gig but a proper sweaty in the moment ĎCalifornia Jamí style gig in front of a hundred thousand people. I can only imagine what that must feel like.
    Envy - who are you most envious of?
    Rupert Shreeve Seven Sins
    Either Batman from an accessories point of view or sir Michael Jagger for all the things we donít know about the lucky bugger.
    Gluttony - have you ever over indulged?†
    Rupert Shreeve Seven Sins
    Every single time Iím out with either Bennett or Winch, or worse still both of them.
    Seven Sins
    Seven Sins
    We put the spotlight on the industry's most recognisable faces in our new interview segment "Seven Sins". If you want to know what inspires the industry's movers and shakers or what your favourite food loving celebrity likes to indulge in then you'll find it in their Seven Sins.
    Wolfgang Puck
    Celebrity Chef & Restaurateur
    Wolfgang Puck Seven Sins
    The name Wolfgang Puck is synonymous with the best of restaurant hospitality...
    Wolfgang Puck
    Tom Kerridge
    Chef, Restaurateur and Author
    Tom Kerridge Seven Sins
    Tom Kerridge, the award winning and celebrated chef brings a taste of culinary...
    Tom Kerridge
    Atul Kochhar
    Atul Kochhar Seven Sins
    Chef Patron of the highly acclaimed Benares restaurant in London, Atul...
    Atul Kochhar
    Raymond Blanc
    Chef Patron, Le Manoir
    Raymond Blanc Seven Sins
    Born in BesanÁon, France, in 1949, Raymond Blanc is acknowledged as one...
    Raymond Blanc
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