The Seven Sins of Rupert Shreeve |
Design Director, Bennett Winch |
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Rupert Shreeve is a multidisciplinary designer who has held positions in some of the UK’s most prestigious design consultancies, set up his own agency and led projects for global brands including Coca-Cola, Volkswagen and British Airways. He is also credited with IF, Red Dot and IDSA awards.
Before joining Bennett Winch in the position of Creative Director in 2014, he re-branded the UK’s largest post production house, designed fine fragrance ranges for Ted Baker and Orla Kiely, created a new product portfolio of consumer electronics for ghd and launched a number of new Leisure, FMCG and Fashion brands. |
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| Wrath - What makes you angry about the hospitality industry?
Anything lazy or unoriginal. If the sole purpose of hospitality is to create unique and memorable experiences it blows my mind that anyone in it would ever become complacent. Too often the more expensive and elite a place is, the more disingenuous and stand-offish the staff become, then you just end up with a room full of people resenting the tenner they just spent on an olive.
Greed - If all your travel fantasies came true where would we find you?
On an island in the Oslo fjords fishing for mackerel. I go there every year with my two best mates and I love it. The simple goal is to catch enough food and never let the fire die.
Sloth - What do you do to unwind?
I play the drums. It must be the most cathartic thing you can do. I find it all consuming, my mind is completely clear and my body is completely occupied.
Pride - What are you most proud of?
My daughter. I’ve spent my life designing things but nothing any human can ever consciously construct comes anywhere close to pro-creation, it’s completely incredible.
Lust - Is there anything that you are still lusting to achieve?
I’d like to play the pyramid stage at Glastonbury one year, and play it well, not a nervy big stage gig but a proper sweaty in the moment ‘California Jam’ style gig in front of a hundred thousand people. I can only imagine what that must feel like.
Envy - who are you most envious of?
Either Batman from an accessories point of view or sir Michael Jagger for all the things we don’t know about the lucky bugger.
Gluttony - have you ever over indulged?
Every single time I’m out with either Bennett or Winch, or worse still both of them.
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| We put the spotlight on the industry's most recognisable faces in our new interview segment "Seven Sins". If you want to know what inspires the industry's movers and shakers or what your favourite food loving celebrity likes to indulge in then you'll find it in their Seven Sins. |
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