The Seven Sins of Rupert Shreeve - Design Director, Bennett Winch
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The Seven Sins of Rupert Shreeve

Design Director, Bennett Winch
Rupert Shreeve
Rupert Shreeve is a multidisciplinary designer who has held positions in some of the UKís most prestigious design consultancies, set up his own agency and led projects for global brands including Coca-Cola, Volkswagen and British Airways. He is also credited with IF, Red Dot and IDSA awards.

Before joining Bennett Winch in the position of Creative Director in 2014, he re-branded the UKís largest post production house, designed fine fragrance ranges for Ted Baker and Orla Kiely, created a new product portfolio of consumer electronics for ghd and launched a number of new Leisure, FMCG and Fashion brands.
 
Wrath - What makes you angry about the†hospitality†industry?
Rupert Shreeve Seven Sins
Anything lazy or unoriginal. If the sole purpose of hospitality is to create unique and memorable experiences it blows my mind that anyone in it would ever become complacent. Too often the more expensive and elite a place is, the more disingenuous and stand-offish the staff become, then you just end up with a room full of people resenting the tenner they just spent on an olive.
 
Greed - If all your travel fantasies came true where would we find you?
Rupert Shreeve Seven Sins
On an island in the Oslo fjords fishing for mackerel. I go there every year with my two best mates and I love it. The simple goal is to catch enough food and never let the fire die.
 
Sloth - What do you do to unwind?
Rupert Shreeve Seven Sins
I play the drums. It must be the most cathartic thing you can do. I find it all consuming, my mind is completely clear and my body is completely occupied.
 
Pride - What are you most proud of?
Rupert Shreeve Seven Sins
My daughter. Iíve spent my life designing things but nothing any human can ever consciously construct comes anywhere close to pro-creation, itís completely incredible.
 
Lust - Is there anything that you are still lusting to achieve?
Rupert Shreeve Seven Sins
Iíd like to play the pyramid stage at Glastonbury one year, and play it well, not a nervy big stage gig but a proper sweaty in the moment ĎCalifornia Jamí style gig in front of a hundred thousand people. I can only imagine what that must feel like.
 
Envy - who are you most envious of?
Rupert Shreeve Seven Sins
Either Batman from an accessories point of view or sir Michael Jagger for all the things we donít know about the lucky bugger.
 
Gluttony - have you ever over indulged?†
Rupert Shreeve Seven Sins
Every single time Iím out with either Bennett or Winch, or worse still both of them.
 
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Seven Sins
Seven Sins
We put the spotlight on the industry's most recognisable faces in our new interview segment "Seven Sins". If you want to know what inspires the industry's movers and shakers or what your favourite food loving celebrity likes to indulge in then you'll find it in their Seven Sins.
 
Atul Kochhar
Chef Patron, Benares Restaurant...
Atul Kochhar Seven Sins
Chef Patron of the highly acclaimed Benares restaurant in London, Atul...
Atul Kochhar
 
Fred Sirieix
GM of Galvin at Windows
Fred Sirieix Seven Sins
Fred is an acclaimed International Consultant in the customer services...
Fred Sirieix
 
Rupert Shreeve
Design Director, Bennett Winch
Rupert Shreeve Seven Sins
Rupert Shreeve is a multidisciplinary designer who has held positions in...
Rupert Shreeve
 
Tommy Heaney
Tommy Heaney Seven Sins
Tommy Heaney is Head Chef and owner of Heaneys Cardiff, his eponymous restaurant...
Tommy Heaney
 
Belstaff UK
 
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