The Critics Guide is pleased to announce a new service, Hotel Video Production!
The use of video to promote and market your business is nothing new. Using it within an internet medium is relatively recent. With internet speeds increasing all the time, its now possible to host rich content without compromising the rest of the site.
To help you exploit this new marketing method, we have collected a prodigious selection of talent from around London, including some industry experts with vast marketing and branding experience under their belts. We also have a talented video production team to offer this extremely valuable service.
Seeing is Believing
Many prime brands now use video to promote their businesses and either host them on their websites, or on the many video sites that have appeared. Take a look at any of the premier hotel brands, they all use video as a marketing tool, you should too.
The use of hotel video production offers value to customers as they can see much more of the venue than a photo gallery could ever show. Its also useful to hoteliers because they can showcase their property to the very best of their ability.
Multimedia has taken the internet by storm, and advertisers and marketers are right there. Effectively using video to promote yourself, your company or a product on your website should now be automatic.
Unless you're a professional multimedia expert, it pays to get the experts in to do it for you. Poor quality work can work against you and you need to be seen in the very best light.
How much rich content you have on your website depends on the industry you're in. If you're a roofer then there isn't a whole lot of value you can add except describing the benefits of using your company, and maybe some before and after shots.
A hotel on the other hand offers enormous possibilities. You could feature video tours, 360 degree shots of rooms and suites, shots of the restaurant, gym and other facilities, and a range of other options.
Hotel video production opens up the entire hotel to someone living miles away. It's a way for them to get a sneak peek before they book. That's why it's essential to get it right.
The most common hotel marketing tool used to be the brochure. It was tactile, could illustrate the proposition and promote the hotel to those who saw it. But what happens when you're dealing in an international marketplace?
Firstly the brochure has to get translated, then the meaning has to be interpreted and anything that doesn't translate well into the receiving culture has to be edited out. The logistics of getting that brochure to an international audience is also something many of you will already be aware of.
Websites took away much of that effort, and now hotel video production is set to elevate hotel marketing even further.
If you want to make the most of this very effective, very affordable media, The Real Critics Guide is here to help. Our professional video production team have the added advantage of working with branding and marketing industry veterans. That's a lot of skill wrapped up in one package!
Sites like YouTube count their visitors in the billions. Having a high quality presence on sites such as those will expose you to some of that potential. Having a professional video showcasing your hotel will increase your exposure to literally millions of people. Those are numbers any business would want to have.
Take advantage of what hotel video production offers. Contact The Critics Guide today, Video is the way to go, let us get you there!
To find out more about how your hotel can benefit from our video production services please call us today on 020 3519 0323.
Seven Sins
We put the spotlight on the industry's most recognisable faces in our new interview segment "Seven Sins". If you want to know what inspires the industry's movers and shakers or what your favourite food loving celebrity likes to indulge in then you'll find it in their Seven Sins.
